Week 11 Entry: NEW YORK TIMES GOES GLOBAL

"New York Times to push into Brazil with online editions in Portuguese"

The New York Times have today (October 16^th, 2012) announced that they will be releasing an online, Portuguese version of the Times to its readership in Brazil. The online version aims to provide Times-quality content to an audience that is “educated, affluent and connected with the rest of the world," said the Times media group in a statement released on Sunday.  The launch of the Brazil web edition is set to take place just before the 2014 Football World Cup and the 2016 Olympics and is said to be part “of a push to expand the newspaper company’s global reach”

Original article: http://www.theaustralian.com.au/media/digital/new-york-times-to-push-into-brazil-with-online-editions-in-portuguese/story-fna03wxu-1226496837609

What Media Mayhem says:

The NYT, Chinese edition

The New York Times has always been regarded as a reliable, accurate news source which is accessed by millions of people each day, throughout the whole world. Following the release of a Chinese language version of the Times website in June, earlier this year (Voice of America, Online), it was only a natural progression for other dominating languages to follow. In a statement released by Arthur Sulzberger, Junior Chairman of The New York Times, he said "Brazil is an international hub for business that boasts a robust economy, which has brought more and more people into the middle class. As the world gets smaller and digital technology enables us to reach around the globe to attract readers with an interest in high quality news, Brazil is a perfect place for The New York Times to take the next step in expanding our global reach" (The Australian, Online). The absolute key message of this statement is, ‘expanding our global reach.’ With the increased access and reliability people now have with the internet, the news has become a global enterprise. People are no longer bounded by a large tabloid newspaper which can only be bought at a store, but are now able to access the news from their smartphones, iPads and laptops from almost anywhere, at any time. The New York Times decision to expand across to Brazil and translate into Portuguese epitomises the idea of global access that people now have. If a company such as the New York Times is to remain a respected, highly accessed news source, the utilization of the web is pivotal. Online news is now not a luxury, it has gradually evolved into an expectation.

References:

http://www.voanews.com/content/ny-times-launches-chinese-web-site/1263072.html

Image:

http://www.guardian.co.uk/media/2012/jun/28/new-york-times-launches-chinese-website